I am a Creative Director with 20+ years of experience leading brand, design, and marketing initiatives. I enjoy the challenge of building creative, cohesive, and strategically grounded brand systems from the inside out. As a designer, I strive for elegant solutions that elevate both form and function. As a senior leader, I am deeply committed to mentorship and enjoy setting my team up for success.
Born and raised in Singapore, I bring a global perspective and an instinct for efficiency that informs both my creative process and my leadership style.
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